A couple of weeks ago I talked about one of the things that irks me in blog advertising, unreadable text. This week, I'm talking about the other item which irks me the most, and that's distorted images.
So I was perusing IFB and the ads stuck out at me again, for the wrong reasons.
I took a screenshot so you could see what I was talking about. The two offenders were Fashionaholic and Travel Pumps. I decided to fix them up a bit.
I checked ad sizes for these two different blogs and for Travel Pumps, the dimensions are 125x125. Obviously the before image is too big for the allotted size and therefore the image gets distorted. Also, I decided to zoom in on the picture a bit and move the text over to a more appealing space. The lines from the wall, the angle from her shoulder and the way her face is pointed makes it look as if she were looking at the blog title for her ad, whereas in the before photo, the text gets lost in the busy-ness of her hands. I also lightened the exposure a bit.
The dimensions for FashionAHolic are 300x145, also too big for the allotted space and therefor GREATLY distorting her blog ad. Since she only has a small amount of space to work with I decided to try zooming in on an interesting piece of her photo. Although the photos aren't exactly the same, they're similar so I had decided on focusing on her hand, purse and sleeve of the coat. I don't know what font she originally used but I went with Bauer Bodoni because Vogue uses a similar looking one and what's more 'Fashion' than Vogue? Also a white stroke to help it stand out against the photo.
Like I said the first time, If you're going to spend $150 and $75 on blog ads to get more eyes on your blog and turn that into a profit, you have to make sure that those images stand out from the others to get a decent return on your investment. Not following dimensions makes your brand look unprofessional and turns readers away because it's not pleasing to the eye.
Bottom line: Follow the specifications that you're allowed so you can get the full impact you deserve.